American Journal of Botany - 2010 Display Advertising
Rates
| BLACK & WHITE |
1X |
3X |
6X |
12X |
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Full Page |
$475 |
$465 |
$445 |
$395 |
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Half Page |
$295 |
$285 |
$265 |
$225 |
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Quarter Page |
$250 |
$240 |
$220 |
$180 |
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| COLOR
RATES |
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Standard 4-Color per Page (B/W rate +) |
$455 |
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SPECIAL POSITION - Inside Back Cover (4/Color) |
$ 1,295 |
$ 1,275 |
$ 1,255 |
$ 1,195 |
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SPECIAL POSITION - Outside Back Cover (4/Color) |
$ 1,495 |
$ 1,475 |
$ 1,455 |
$ 1,395 |
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| All Ads include rotating banner
space on the American Journal
of Botany website (including links to your website/products).
Please contact the Botanical Society of America Webmaster
for further information. |
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| INSERTS |
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2-Page Insert: 2x B&W earned rate |
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4-Page Insert: 4x B&W earned rate |
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| POSITION ANNOUNCEMENTS |
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All classified ads and position announcements
will be placed in a 1/4, 1/2, or full page space depending
on size. Typesetting is free and proofs will be sent prior
to printing for approval. |
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| LAYOUT/DESIGN SERVICE AVAILABLE |
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| AD SIZES |
Non-Bleed |
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Bleed |
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Width |
Height |
Width |
Height |
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Full Page |
7" |
10" |
8 3/4" |
11 1/4" |
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Half Page Horizontal |
7" |
5" |
8 3/4" |
5 1/2" |
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Half Page Vertical |
3 1/2" |
10" |
4 1/4" |
11 1/4" |
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Quarter Page |
3 1/2" |
4 7/8" |
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| WEB BANNER AD SPECIFICATIONS
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- Screen size: 220 pixels wide X 40 pixels
high
- File format: Interlaced, nontransparent,
gif (name must end in ".gif")
- File size: 20k maximum (ideally, less
than 10k)
- Bit depth: 5-bit color maximum
- ALT text: A very short (fewer than
5 words) description of the ad for people who have image-loading
turned off or are using a browser that does not display
images.
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Frequency: Monthly with the
mail date being on or around the first of each month. |
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Closing Date: Please submit
your materials to Allen Press 30 working days (6 weeks)
prior to the first of the month in which you wish to place
your advertisement. |
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Policy on Placement of Advertising:
Advertising preceeds and follows the editorial section. |
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Agency Commission: 15% to
recognized agencies. Color charges and positioning charges
are commissionable. Advertiser is responsible for payment
to agency. |
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Trim Size: Journal trims
1/8” off top, bottom, and outside edge. Final trim
size of publication is 8 1/2” x 11”. Live matter
should be a minimum of 1/2” inside trimmed edges,
and a minimum of 1/2” should be allowed for the bind. |
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Binding: Permanent |
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Paper Stock: Inside Pages:
60 lb gloss, Covers: 100 lb coated |
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Insert Requirements: All
inserts must be furnished printed, folded, and ready for
binding. Inserts must be folded to 8 3/8” by 11 1/8”.
Folded inserts will be placed between signatures. |
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Halftone Screen: 133-150
line screens are acceptable. |
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Resolution: Graphics should
be a minimum of 350 dots per inch (dpi). |
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Compression: Large files
should be compressed with Stuffit or WinZip if possible. |
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Fonts: Include the screen
and printer font files for any text. PC or Macintosh versions
of Adobe PostScript fonts should be used. Do NOT use True
Type fonts. Do NOT use system “bitmap” fonts. |
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Formats: We accept TIFF or
EPS format for both Macintosh and PC platforms. We also
accept files in the following Native Application File Formats:
Adobe Acrobat (.pdf) (use Press settings under Job Options),
Adobe Photoshop (.psd), Illustrator (.ai), Macromedia FreeHand
(.fh), Corel Draw (.cdr), Canvas (.cvs), PowerPoint (.ppt),
InDesign (.id), Pagemaker (.pmd), and QuarkXPress (.qxd).
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Data Transfer: We can accept
the following media: Macintosh/PC Platforms - DVD and CD_ROM.
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General: Advertisers and
advertising agencies are responsible for all content of
advertisement printed and assume responsibility for any
claims arising from ads and made against the publisher.
We reserve the right to refuse any advertising we deem as
inappropriate. |
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| If you are serious about reaching the plant
science community, take the time to explore the advertising
options offered to BSA Corporate Members
(click here). |
| CONTACT |
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William Dahl
Advertising Office
Botanical Society of America
4475 Castleman Avenue
St. Louis, MO 63110
314-577-9566
Fax: 314-577-9515
wdahl@botany.org
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- GO GREEN – THINK BALANCE – BE
SUSTAINABLE